Unmarried women and the 2008 election


By Sarah Johnson

The 2008 election is less than one year away and I wanted to make you aware of

the launch of a new ad campaign aimed at THE fastest growing large demographic group for the ‘08 election:  unmarried women. 

For the first time in history, the number of unmarried women equals the number of married women.  Unmarried women span all ages, are independent, and are the largest demographic group of non-voters in the country -- 20 million single women did not vote in 2004!

Women's Voices. Women Vote, a non profit, non partisan organization, just launched  our new Public Service Announcement (PSA) campaign.  Cast by some of Hollywood's leading actresses including Julia Louis Dreyfus, Christine Lahti and Amber Tamblyn, and extraordinary women from all walks of life, "20 Million Reasons" is set in the Oval Office to a moving rendition of "America the Beautiful", sung by Barbra Streisand. 

You can view the new PSA's at www.wvwv.org, and the press release announcing the PSA’s at http://www.wvwv.org/2007/11/5/20-million-reasons-to-vote-campaign.

To reach unmarried women in order to encourage their participation in our democracy, we’ve also created an exciting new online tool.  Following the viewing of the PSA, a voter registration form created by Working Assets and Rock the Vote appears.  You can view the tool at http://www.wvwv.org/media-room.

Thank you.
Sarah Johnson
Women's Voices. Women Vote