FCC Proposes More Kids TV Fines - How Well Is Your Station Doing?Broadcasting & Cable
By John Eggerton
The FCC has proposed fining two stations a total of $31,000 for "willfull and repeated" violations of the FCC's kids commercial limits, and has admonished three more for kids TV rules violations.
It is the latest in what has become a steady stream of fines and admonishments.
The FCC caps Kids commercials at 10.5 minutes per hour on weekends and 12 minutes per hour on weekdays. It also considers that any show that incudes an ad featuring a character from that show then becomes a program length-commercial and automatically violates the rules.
The commission proposed a fine of $17,500 against WTWB, one of its largest for such a violation, for seven program length commercials. The station said it was human error, but that did not get it off the hook. The baseline fine is $8,000, but the FCC more than doubled it, citing the number of violations.
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