On Friday, November 16, Dial Global took a huge financial hit, resulting in the company voluntarily de-listing from NASDAQ. Dial Global’s stock dropped by nearly 77 percent. The company identified three causes for its troubles, including “advertisers’ response to controversial statements by a certain nationally syndicated talk radio personality in MARCH 2012.
The Rush Limbaugh Show is distributed to 600 radio stations via several radio industry networks. The show is syndicated by privately-held Premiere Networks, which contracts with Cumulus Media, Dial Gobal, and other networks to secure broad access in as many media markets as possible.
Now, it is becoming apparent that Cumulus is also a troubled company. Dial Gobal appears to be on the ropes; Cumulus is, so far, failing to thrive. Both companies have publicly blamed Rush.”
The Cumulus Media stock price has fallen steadily since Rush Limbaugh attacked Sandra Fluke. Advertisers have boycotted the talk show, costing the radio networks millions of dollars. Clear Channel, the parent of Premiere Networks, is $21 billion in debt. The Toledo Blade reported Sunday that Clear Channel is quietly trimming staff. Clear Channel has been strategically firing employees in small numbers so it doesn’t appear that the company is undergoing large-scale layoffs… it would have looked bad for Mr. Romney if his former company fired Clear Channel’s workers en masse. This comes after a Clear Channel layoff in March.
Help this along. Join the Flush Rush activist group on Facebook:
According to the Flush Rush FB page:
Flush rush exists for one purpose: to deprive Rush Limbaugh of advertiser revenue.
The heart of our effort is our small team of volunteers who update the Stop Rush database.
If you join us, it’s important to understand what we do, and what we want
you to do!
1- We monitor Rush.
2 – We record his sponsors in the database at http://stoprush.net
3 – We create action threads in this Flush Rush fight group, and in our advanced group, one thread per sponsor.
4 – Then we invite YOU to contact those sponsors with a friendly message like this: “Hi, your ads are running on the Rush Limbaugh Show. Thought you’d like to know.”
Seventy percent of Rush Limbaugh’s sponsors DON’T KNOW they are sponsoring him, so many drop sponsorship immediately! With each drop, Rush is one step closer to the door.
Here’s Stop Rush database: http://stoprush.net/rush_limbaugh_sponsor_list